We make web personalization feel simple
Turn traffic into outcomes without extra dashboards or guesswork. Fragmatic pairs AI insights with clear evidence so every decision is simple, and you stay in control.
Human-led, AI-assisted—every step.
"Fragmatic cues our next launch and keeps approvals tight. We ship faster without trading compliance"
Why we exist
Most tools create noise and complexity. We built Fragmatic to simplify how personalization happens — by using AI Agents that think alongside marketers, not instead of them. Every insight, segment, and recommendation in Fragmatic is Agent-assisted, grounded in live data from CDP and Topical Intent data, and approved by humans before it ships.
Agent-Assisted Personalization
Specialized AI Agents analyze audiences, topics, and pages to surface “next-best actions” while keeping you fully in control.
AI Cues You Can Trust
Every recommendation includes a clear why-this context — no black box, just transparent insights you approve before launch.
Experience Builder
Launch responsive, reusable experiences without design or engineering bottlenecks.
Topic Analytics Engine
Measure what visitors actually care about, mapping engagement and conversion to high-performing themes.
Audience Sync & Opportunity Radar
Re-engage visitors with consent-aware, cross-channel campaigns and instant GA4-driven ideas.
50+ Unified Signals
Blend behavioral, stage, geo, device, and campaign data into one clear view for precise targeting and personalization.
Why we exist
Most tools create noise and complexity, leaving teams stalled. We built Fragmatic to reduce cognitive load, showing who to personalize for, where to do it, and what to launch, with human approval at every step.
Agent-Assisted Personalization
Specialized AI Agents analyze audiences, topics, and pages to surface “next-best actions” while keeping you fully in control.
AI Cues You Can Trust
Every recommendation includes a clear why-this context — no black box, just transparent insights you approve before launch.
Experience Builder
Launch responsive, reusable experiences without design or engineering bottlenecks.
Topic Analytics Engine
Measure what visitors actually care about, mapping engagement and conversion to high-performing themes.
Audience Sync & Opportunity Radar
Re-engage visitors with consent-aware, cross-channel campaigns and instant GA4-driven ideas.
50+ Unified Signals
Blend behavioral, stage, geo, device, and campaign data into one clear view for precise targeting and personalization.
What makes us different?
Marketer-controlled
AI suggests, you approve before publishing. No auto-personalization.
Clarity over clutter
Ten smart groups surface the signals that matter first, with "why this" on every suggestion.
Real-time delivery
Lightweight script keeps pages fast and flicker-free.
Straightforward pricing
Monthly Unique Visitors-based, not pageviews or impressions.
Privacy-first
Read-only GA4; Audience Sync honors consent; off-site syncs remain cohort-level.
Our principles
Outcomes over options
Focus on conversion wins customers feel.
Guidance over guessing
Use explainable AI cues before every launch.
Speed over spectacle
Set up fast and keep pages quick to load.
Respect over shortcuts
Keep consent, security, and approvals front and center.
Growth, product, and experimentation teams love Fragmatic
Connect once and keep approvals tight while AI points to the next right move. Fragmatic keeps teams shipping fast without trading compliance.
Human-led, AI-assisted—every step.