We make web personalization feel simple

Turn traffic into outcomes without extra dashboards or guesswork. Fragmatic pairs AI insights with clear evidence so every decision is simple, and you stay in control.

Human-led, AI-assisted—every step.

Team collaboration at whiteboard
"Fragmatic cues our next launch and keeps approvals tight. We ship faster without trading compliance"

Dipen Chaudhary, CEO & Founder

Startup team working together

Why we exist

Most tools create noise and complexity, leaving teams stalled. We built Fragmatic to reduce cognitive load, showing who to personalize for, where to do it, and what to launch, with human approval at every step.

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Personalize key pages fast

Launch experiences aligned to growth goals (Amplify, Engage, Retain) with clear guardrails.

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Experience Builder

Reuse blocks or draft new layouts without calling design or engineering.

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Audience Sync

Re-engage visitors via consent-aware, cohort-level campaigns on Meta, Google, and LinkedIn with consistent stories on and off site.

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Opportunity Radar (free)

Connect read-only GA4 to get 15 ideas mapped to your goals.

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50+ signals

Blend stage, behavior, device, geo, and campaign data in one view for clear targeting.

Why we exist

Most tools create noise and complexity, leaving teams stalled. We built Fragmatic to reduce cognitive load, showing who to personalize for, where to do it, and what to launch, with human approval at every step.

icon

Personalize key pages fast

Launch experiences aligned to growth goals (Amplify, Engage, Retain) with clear guardrails.

icon

AI cues you can trust

Review suggested segments, placements, and copy with "why this" context, then approve.

icon

Experience Builder

Reuse blocks or draft new layouts without calling design or engineering.

icon

Audience Sync

Re-engage visitors via consent-aware, cohort-level campaigns on Meta, Google, and LinkedIn with consistent stories on and off site.

icon

Opportunity Radar (free)

Connect read-only GA4 to get 15 ideas mapped to your goals.

icon

50+ signals

Blend stage, behavior, device, geo, and campaign data in one view for clear targeting.

How it works

(marketer-fast)AI sparkle

Connect once and see the next right move at a glance. Fragmatic keeps growth, product, and experimentation teams aligned on shared outcomes.

Step 1 - Connect once

Drop the snippet, link GA4 or CRM, and confirm consent settings.

Step 2 - Decide with confidence

See AI-ranked segments, pages, and placements tied to your chosen goal with predicted impact and the top signals used.

Step 3 - Launch and learn

Publish with A/B/n, multivariate, holdouts, and safe ramps built in. Track lift and confidence in real time, then iterate.

Step 1 - Connect once

What makes us different?

Marketer-controlled

Marketer-controlled

AI suggests, you approve before publishing. No auto-personalization.

Clarity over clutter

Clarity over clutter

Ten smart groups surface the signals that matter first, with "why this" on every suggestion.

Real-time delivery

Lightweight script keeps pages fast and flicker-free.

Straightforward pricing

Monthly Unique Visitors-based, not pageviews or impressions.

Privacy-first

Read-only GA4; Audience Sync honors consent; off-site syncs remain cohort-level.

Our principles

1

Outcomes over options

Focus on conversion wins customers feel.

2

Guidance over guessing

Use explainable AI cues before every launch.

3

Speed over spectacle

Set up fast and keep pages quick to load.

4

Respect over shortcuts

Keep consent, security, and approvals front and center.

Growth, product, and experimentation teams love Fragmatic

Connect once and keep approvals tight while AI points to the next right move. Fragmatic keeps teams shipping fast without trading compliance.

Human-led, AI-assisted—every step.