Personalized experiences. Higher conversions.
Made simple.
Fragmatic is real-time web personalization powered by AI Agents and Topical Affinity — CDP clarity and control for conversion-driven marketers, without the clutter.
Human-led, AI-assisted—every step.
Here's how personalization works with Fragmatic
A clear step-by-step view of how you'll go from setup to measurable results.
Setup
Onboard quickly
Step 1 of 5 - Web Personalization
A smarter way to personalize, convert, and engage.
Behind every result is a network of AI Agents that analyse, predict and recommend while you stay in control.
Ideas come from data. Decisions stay human.
Foundation Agents
Understand your ICP, brand voice, and offerings.
re:Call— Turn anonymous visitors into returning customers
Sync consented segments, including anonymous visitors to Meta, Google, and LinkedIn as ready-to-target cohorts, with real-time updates that keep campaigns aligned.
Real-Time Cohort Targeting
Sync consented segments to ad platforms the moment they update so paid and onsite journeys stay aligned.
One Story, Everywhere
One story, everywhere: mirror on-site copy and offers in ads; stay consent-safe with automatic expiries and audit-ready logs.
Privacy-First Delivery
Privacy-first by design, no raw PII ever leaves Fragmatic. Sync at cohort level using pixels, tags, or hashed IDs.
Reactivation Loop
Re-engage automatically, resume journeys, or account actions to drive re-engagement and conversion.
re:Call— Turn anonymous visitors into returning customers
Sync consented segments, including anonymous visitors to Meta, Google, and LinkedIn as ready-to-target cohorts, with real-time updates that keep campaigns aligned.
Real-Time Cohort Targeting
Sync consented segments to ad platforms the moment they update so paid and onsite journeys stay aligned.
One Story, Everywhere
One story, everywhere: mirror on-site copy and offers in ads; stay consent-safe with automatic expiries and audit-ready logs.
Privacy-First Delivery
Privacy-first by design, no raw PII ever leaves Fragmatic. Sync at cohort level using pixels, tags, or hashed IDs.
Reactivation Loop
Re-engage automatically, resume journeys, or account actions to drive re-engagement and conversion.
Hyper-personalize experiences for your visitors
Improve conversions and CX together. With 100+ parameters in our segment builder, create the right experience for the right visitor.
Marketing Stage
One gauge that blends Awareness, Consideration, Conversion and Retention scores for instant lifecycle targeting.
Topic Affinity
AI-derived Topic clusters that uncover the themes and interests driving each visitor’s engagement.
Session Quality
Real-time intent score that ranks every session by likelihood to convert.
Behavioral Signals
Track goal completions, form abandons, key page visits, and other in-session actions you can act on instantly.
Mine personalization ideas from your Google Analytics data
Launch the free Opportunity Radar to surface 15 tactic-ready personalization ideas—5 each to Amplify, Engage, and Retain visitor journeys. We only read aggregated metrics you already collect.
Topic Affinity— Make topics the unit of strategy
Pages show activity. Topics explain intent-and intent is what converts.
Your visitors don't convert because of a URL-they convert because of an idea. Fragmatic turns every page and event into a topic and ties those topics to business goals, so marketing, content, and product pull in one direction.
STRATEGIC VALUE
Clarity
See which themes your market is leaning into-this week.
Velocity
One click from insight -> audience -> personalisation.
Focus
Priotise topics that create pipeline, not just clicks.
Accountability
Topic-level influence with confidence, not guesswork.
Connect Fragmatic to your stack
Set up native connectors for Klaviyo, Mailchimp, Google Ads, Meta, HubSpot, LinkedIn, Salesforce, and more—keep data flowing across your stack.
Why teams pick Fragmatic.
Clarity, speed, and governed AI—without the bloat.
Insights driven by AI.
Recommendations contextual to your ICP and industry. AI, but actually AI.
Fastest Experience Delivery.
Tiniest tracker footprint. Flicker-free delivery.
Absolutely real-time.
Unlike lagging analytics, see performances as it happens.
AI Semantic Insights.
AI Agents analyze your content and Topic affinity of your audience to help you personalize experiences with clarity and context.
Reducing
marketer
decision
fatigue
while
improving
visitor
experience
—
one
launch
at
a
time.
Start shipping personalization that converts.
Human-led, AI-assisted—every step.